Almost in every other personalized collection of makeup and cosmetic, serum-based items are commonly seen. Serum products in Pakistan as endorsed and promoted by BLUSH brand are the liquid or oil composed products. These are light in mixture, nutritious in manufacture, and quite easily absorbable on skin surface. The most common examples of serums found in beauty stores are moisturizers, lotion, creams, face wash, toner, vitamin C serum, and sprays. The serum products are accompanied in small bottles with droppers attached to the cap, which make them portable and easy to apply on skin. Serum like the water-based makeup items are devised for making the skin fresher from hyperpigmentation, dullness, patchiness, dryness, dark circles, spots, and scars. One can easily test the effect of a serum by touching the skin that appears much smooth after serum blending on the skin. Face washing is followed by serum application to make the skin moist.